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Privacy Policy
Effective Date: February 10, 2026
Major Choice LLC ("Major Choice") owns and operates the websites majorchoice.com and majorchoice.org (collectively, the "Site"). All references to "we," "us," "our," or "this Site" shall be construed to mean Major Choice.
HOW WE MODIFY THIS PRIVACY POLICY
We reserve the right to modify this Privacy Policy at any time, without prior notice, by posting an amended version that will always be accessible through the "Privacy Policy" link on this Site’s home page. Your continued use of this Site after such changes are posted indicates your acceptance of the amended Privacy Policy. With respect to Personal Information (defined below), if any modifications are materially less restrictive on our use or disclosure of Personal Information you have previously provided, we will obtain your consent before applying such changes to that information.
THE TYPES OF INFORMATION WE COLLECT
"Personal Information" means information regarding a natural person that may be used directly to identify the individual. The Personal Information we collect may vary depending on the purpose for which you provide it, and may include one or more of the following: name, mailing address, email address, phone number, credit card information including number, expiration date, billing address, and location data.We also collect "Usage Data," which refers to information gathered automatically from this Site or from third-party services used in connection with this Site. Usage Data may include IP addresses or domain names of the computers used by visitors, Uniform Resource Identifier (URI) addresses, the time of each request, the method used to submit requests to the server, the size of the file received in response, the numerical code indicating the server’s response status, the country of origin, browser and operating system characteristics, the time spent on each page, navigation paths and sequence of pages visited, device and IT environment details, as well as marketing and conversion statistics, reports, analytics data, reviews, and surveys. While Usage Data is typically collected anonymously, it may indirectly be linked to an identifiable person.
STUDENT DATA & EDUCATIONAL PRIVACY (FERPA/NH SOPA COMPLIANCE)
Major Choice provides specialized Pathfinding services to educational institutions and agencies. When we enter into agreements with a Local Education Agency (LEA) or school district, we operate as a "School Official" with a legitimate educational interest.
• FERPA Compliance: We handle all Student Data in compliance with the Family Educational Rights and Privacy Act (FERPA). We do not use Student Data for targeted advertising, data mining, or any purpose other than providing services to the student and the district.
• Data Ownership: All Student Data remains the property of and under the control of the respective LEA.
• Security Standards (NIST/SOC2): Our student-facing platforms, including Google Cloud (AppSheet) and ClickUp, maintain rigorous security certifications, including SOC 2 Type 2 and NIST frameworks. All data is encrypted at rest (AES-256) and in transit (TLS 1.2+).
• Access Control: Access to student records is strictly limited to authorized Major Choice Mentors and Administrators. All administrative access requires Multi-Factor Authentication (MFA).
• Staff Training: All Major Choice personnel undergo data privacy training and sign formal confidentiality agreements before accessing student information.
• Data Destruction: Upon termination of a service agreement or at the written request of the LEA, we securely delete or return Student Data in accordance with our contractual and statutory obligations.
• Data Destruction: Upon termination of a service agreement or at the written request of the LEA, we securely delete or return Student Data in accordance with our contractual and statutory obligations.
HOW AND WHEN WE COLLECT INFORMATION
We collect Personal Information at the time you provide it to us. This occurs through sign-up forms, account registrations, purchases, promotions, or contests on this Site. In addition, we may collect Personal Information from your communications with us, including emails, phone calls, text messages, faxes, and postal mail, as well as from external sources such as vendors and databases. Usage Data may be collected passively as you navigate the Site, through technologies such as cookies, web beacons, and analytics tools.
We also collect Personal Information when you subscribe to receive information from us or join our mailing list. In such cases, we may receive your details from email service providers or autoresponder services. Usage Data may be collected passively as you navigate the Site, through technologies such as cookies, web beacons, and analytics tools.
HOW WE USE YOUR INFORMATION
We reserve the right to disclose Personal Information as described in this section, and Usage Data without restriction. Personal Information and Usage Data may be shared with affiliated entities and with service providers who assist in operating or maintaining this Site. Such service providers may include payment processors, hosting companies, analytics services, and fulfillment or security partners, and they will be granted access only as reasonably necessary to perform their functions.
We may also disclose information when required by law, legal process, or governmental request, or where disclosure is necessary to prevent fraud, illegal activity, or to protect the security of this Site.
We may also disclose information when required by law, legal process, or governmental request, or where disclosure is necessary to prevent fraud, illegal activity, or to protect the security of this Site.
INFORMATION SHARING AND DISCLOSURE
We reserve the right to disclose Personal Information as described in this section, and Usage Data without restriction. Personal Information and Usage Data may be shared with affiliated entities and with service providers who assist in operating or maintaining this Site. Such service providers may include payment processors, hosting companies, analytics services, and fulfillment or security partners, and they will be granted access only as reasonably necessary to perform their functions.We may also disclose information when required by law, legal process, or governmental request, or where disclosure is necessary to prevent fraud, illegal activity, or to protect the security of this Site.
YOUR CALIFORNIA PRIVACY RIGHTS
Under California law SB 27, California residents have the right to request, once per year, information regarding third parties with whom we have shared their information for marketing purposes. To make such a request, please email us at the address listed below with the subject line "California Privacy Request."
SPECIFIC INFORMATION ABOUT COOKIES AND WEB BEACONS
We may use cookies and web beacons to store your preferences, track Site activity, and improve performance. Cookies are small files stored by your browser on your device. Flash cookies may also be used in conjunction with third-party cookies for purposes such as tracking referrals from marketing partners.ANALYTICS
We may use analytics partners, including Google Analytics, to monitor and analyze web traffic and user behavior. Google Analytics collects cookie and Usage Data. You can learn more about Google’s policies at https://www.google.com/intl/en/policies/.DATA SECURITY
We implement rigorous security measures consistent with industry standards to protect against unauthorized access or intrusion, including the use of NIST-compliant subprocessors and mandatory MFA for administrative staff. However, no data transmission or storage method can be guaranteed to be 100% secure. Accordingly, while we strive to protect your Personal Information, we cannot guarantee absolute security.
CHILDREN’S ONLINE POLICY
This Site is not directed to children under the age of 13. In compliance with the Children’s Online Privacy Protection Act (COPPA), we do not knowingly collect Personal Information from children under 13.
CONTACT US
If you have any questions regarding this Privacy Policy, please contact us at:
Major Choice LLC
Attn: Privacy Policy Officer 130 Rt 111 Hampstead, New Hampshire 03841
Email: support@majorchoice.com
Notice: This document is Copyright © Chip Cooper of the law firm of Jones & Haley, P.C., and licensed for use by the owner of this website under distribution rights granted to FTCGuardian.com. All rights reserved worldwide. No part of this document may be copied, reprinted, reproduced, or transmitted in any form or by any means without prior written permission of the copyright owner.